Just finished designing the 2006 promotional postcard for one of my favorite clients, Clothing of the American Mind (COTAM). It’s always a good feeling when your client likes the 1st design concept you present them as was the case with this 4×6″ postcard. My idea was to give it an organic, earthy feel, yet still appeal to a young, politically aware generation

NEW LOGO

OLD LOGO

The new COTAM logo was a redesign I did from their previous logo, which was another concept of mine that did not fly too well with some who associated the hanger symbol negatively with abortion rights. My client’s idea was to have the new logo resemble an upside down American flag. The upside down flag symbolizes that our country is in distress, in turn making a powerful statement to have people think about the real meaning of freedom.
Check out this wonderful grassroots apparel company..and purchase one of they’re stylish tee-shirts. It’s for a great cause!

Clothing of the American Mind