The Montana Meth Project is the largest advertiser in Montana, reaching 70-90% of teens three times a week. This shock and awe level advertising which graphically portrays the severe impacts of Meth use through television, radio, billboards, and Internet ads—has gained nationwide attention for its uncompromising approach. The campaign’s core message, “Not Even Once,” speaks directly to the highly addictive nature of Meth.

What kind of impact has the advertising campaign made in Montana? As of April 2008, teen Meth use has declined 45%, adult Meth use has declined 72% and a 62% decrease in meth related crime.

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